Listen Up…

A Podcast of my latest radio interview, which aired on Cape Talk 567 last Thursday, 26 July 2012

If you can’t access this. then log onto

feed://capetalk.co.za/podcast/podcast_bestofredi.asp

And then under

Nobel peace prize winner now runs coffee shop in Cape Town

Enjoy and thanks again to Capetalk, as I’ve had lots of people coming in after the show.

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The Best Espresso in Cape Town ?

Well ! I would love such a title and that’s no lie, but that’s exactly what Enrico Wurm, Sales Manager of La Marzocco said on his visit today at our caffe. For those who don’t know, La Marzocco are probably the best espresso machine makers in the World. I won’t go into the technicalities, but if you want more info, see my blog here. In any case and some may say crazy, when I was researching where to have my coffee shop in the World, one criteria was access to a La Marzocco espresso machine and yep! I wouldn’t have considered moving to Cape Town if there was no La Marzocco machine here, but alas there was sort of easy access to one and that’s why I’m here amongst many other reasons, plus it was written and so ordained by the Most High.

So, were where we ? Yes ! Enrico was in Cape Town to show the latest addition to the La Marzocco family, the Strada and yes this probably is the best espresso machine in the World – I’ll only write about it when I see, shoot and read about it. I took the opportunity to invite him to my cafe and was very pleasantly surprised to see him walk through the door (accompanied by Dayne of Gourmet Coffee) this afternoon. I don’t really get excited but today I kinda lost it a bit and I think my staff were like “what’s got into the boss…?”. Anyway, after a few words, he naturally asked for a single shot espresso and on first sip was pleasantly surprised and said “this is the best single espresso I’ve tasted in Cape Town” Yipee ! OK! I must contain myself. He also loved the decor, took pics and said he was really happy he stopped by. So my baristi were very excited and got him to sign our postcard (above).

I tried to get a good photo with Enrico and I but my barista, Kyle’s skills, didn’t extend to using my Nikon D60, so I just took one myself.

So we didn’t have a bustling high tunrover day today, but to get such a visit and a compliment, totally made our day.

Thanks Enrico and thanks La Marzocco.

CIAO !

Thank you, thank you

We just finished our best week ever, so

Thank you to all the students who came back this week (24 January 2011) and weren’t shy of treating themselves to our great coffee and food

Thank you to all those office workers that ensured that 3 out of five days we sold out of food at lunchtime

Thank you to all those who bought so much coffee during this period of high summer, with temperatures at 30C

Thank you to all the tourists who visited us this week

Thank you to all those people who had meetings at our caffe, sometimes more than once a day

Thank you to my staff for working off their feet

Thank you to all our suppliers who had to visit us more tan once this week for the first time and to espressolab for delivering coffee when we almost ran out

Thank you to my wife for helping out on Monday, 24 Jan, by far the busiest day of that week, where I think we had our first queue (smile…)

Thank you to God for sending all those people to the caffe consistently during the week

Looking forward to tomorrow…….

Happy. New. Year

I know it’s not the first post of 2011 from me, but so far it’s been looking up for us. Seems there’s a buzz in the air about us, thank God. Today was a good day and I just wanted to share that with any readers, so what happened ?

Sold the most dessert in one day since we opened (I think ?) Why ? Well ! I now do mini-cheesecakes as it turned out that most the ladies that walk into the cafe, feel guilty about eating a slice. Also, I got more mature clients today and by that I don’t mean above 50. I mean people not scared to treat themselves with a slice of cake, so I sold a few slices of my chocolate and almond cake with whipped cream – yum !

We got lots of passer bys – unusual because although we are in the heart of town our street is visited by people that know where they are going. It was good to see all sorts coming by like tourists and nearby office workers, leaving with smiles on their face.

Although it was quiet between 8 and 9am, after that we got someone in and out like every 10 minutes. OK ! we didn’t break our coffee sales record, nor our food sales record but we got lots of customers and interaction with people – always a bonus.

We got our longest trekkers – what ? Well in Cape Town, people often don’t walk longer than 2-5 minutes to get lunch, so I was very surprised when 3 ladies walked in after having walked for over 15 minutes in 26C heat to try our coffee and went beserk with our interior decor “Lekker” ┬áthat’s a common phrase here for “cool”.

A paradox – we were sort of excited when we were told our nearest competitor has started a coffee price war, because it means that they are taking notice of us. Puzzling ! because they have like 4 times more customers than us, are more famous and sell coffee at a lower price than us. Sure we had a promo for the first 11 days of 2011, but with the exception of a weekly offer on cappuccinos and lattes, we know that our price in the city at least is near the top, because we know we get the best coffee and cannot sell ourself short. Wish us luck !

OK ! on the money side it was the highest turnover for about 6 weeks, yipee !

I just wanted to share this with you and thank God for sending us all those happy customers.

 

We’ve Changed the Front

I haven’t been good at this, with trying to run the caffe and sort out lots of stuff, but I hope that in 2011 I will be better with keeping you updated. So first up, we’ve changed the front of the caffe, see below.

In summary it invites you to escape and find out more about the origins of coffee, so visit us if you live in Cape Town and if not at least aspire to as nothing is impossible, ciao.

So, we opened this week softly

We don’t have a till nor a credit card machine, so we had to improvise. Hey ! we’ve dreamt about this for over 5 years, moved the family down here and the shop’s been ready for 2 weeks, so we didn’t let a simple cash register get in our ay (we ordered it over 2 weeks ago) and we just went for it.

We’re using 2 coffees at the mo. It sounds complicated but it’s fun and exciting for us. We’ve got an organic espresso blend for espresso and cortados – more flavourful and a darker roast for more milk based espressos like our signature drink – the triplo

Step inside